JINGFUKANG

A brand-visual and poster-design project for Jingfukang Pharmaceutical Group. The work centred on distilling corporate identity into clear visual hierarchy across print and digital formats.

为颈复康药业集团完成的品牌视觉与海报设计项目。工作核心是将企业信息提炼为清晰的视觉层级，覆盖印刷与数字媒介。

The brief required a set of recruitment and corporate-identity posters that communicate the company history, product range and corporate spirit while maintaining visual consistency with the existing green brand palette.

需求围绕企业招聘与品牌宣传，要求在一组海报中传递公司历史、产品体系与企业精神，同时保持与现有绿色品牌色系的视觉一致性。

BRAND SYSTEM

The visual system is built on a fresh green palette drawn from traditional herbal medicine culture. Information is organised in a two-column grid with numbered section markers, photo inserts and structured typography.

视觉系统以源自传统草本医药文化的清新绿色为主调。信息以双栏网格组织，配合编号章节标记、照片插入与结构化排版。

KEY ELEMENTS

• 01绿色主色 + 白色底：传递健康、天然与制药行业的专业感
• 02编号章节标记（01 / 02）：帮助读者快速定位信息层级
• 03企业实景照片 + 设备图：增强真实感与信任度
• 04竖排书法字体（招贤纳士 / 职等你来）：融入中式文化符号

The poster set resolves four levels of information: the corporate logo and name at the top, numbered section headers with directional arrows, body copy in a clear sans-serif, and photo captions in a lighter weight.

海报组处理了四层信息：顶部的企业标志与名称、带方向箭头的编号章节标题、清晰的无衬线正文，以及轻量级的图片说明。

TYPOGRAPHY & LAYOUT

• 01标题：粗体无衬线 + 编号箭头（01 >>>>>），建立清晰的阅读顺序
• 02正文：中等字重，行距宽松，保证长文本可读性
• 03竖排书法：用于左侧招聘主题，强化中式品牌气质
• 04图片框：圆角矩形 + 细边框，统一照片与设备图的呈现方式

The design went through three rounds of refinement: adjusting the information density, refining the green tones for print reproduction, and optimising the photo cropping and placement.

设计经过三轮迭代：调整信息密度、优化绿色色调以适应印刷还原、调整照片裁切与位置。