Yulu Beverage Packaging

A beverage brand carried across three packaging formats — a gable-top carton, a glass bottle and an aluminium can — with one visual system that stays recognisable while letting each product category read instantly on shelf.

把同一个饮品品牌落到三种包装形态上——利乐纸盒、玻璃瓶与易拉罐。视觉系统保持统一识别，同时让每个品类的货架辨识在第一时间完成。

The supplied material for this project is the packaging artwork set: one carton mockup showing front and back, one carton front panel, one glass bottle and one aluminium can. Only these are documented here.

本项目提供的资料为包装效果图：一张同时呈现正面与背面的纸盒效果图、一张纸盒正面图、一张玻璃瓶效果图与一张易拉罐效果图。此处仅记录已有内容。

The carton artwork is resolved on both faces. The front panel carries the brand mark, the product-category illustration and the net volume; the reverse panel carries the regulatory block — ingredient list, nutrition table, barcode and production information — set in a strict grid so the required information does not compete with the brand.

纸盒两个面都完成了设计。正面承载品牌标志、品类插画与净含量；背面承载配料表、营养成分表、条形码与生产信息等法规内容，用严格网格排版，使法规信息不与品牌信息争夺注意力。

INFORMATION ORDER

• 01第一层级：品牌名（宇璐）与品类名（沙棘果汁饮料）
• 02第二层级：品类插画与口味联想图形（沙棘果实）
• 03第三层级：净含量与规格标注（NET 250ml）
• 04第四层级：配料、营养成分、条形码与生产信息

Across the three formats the constant is the brand mark position and the type hierarchy; the variable is the colour field and the illustration subject. That split is what lets the range read as one brand without the three products looking like the same package.

三种形态之间，保持不变的是标志位置与字体层级；变化的是色彩场与插画主题。正是这种分工，让产品线读起来是一个品牌，而不是三个相同的包装。

DESIGN DECISIONS

• 01品类色彩区分：沙棘走暖橙／金，山楂走砖红，蛋白饮料走蓝白，同品牌不同品类在货架上互不干扰
• 02实物摄影与插画结合：果实实物图负责食欲感，插画负责品牌调性
• 03字体层级：品牌名用手写感标识，品类名用无衬线黑体，规格用等宽数字
• 04瓶型与罐型的版面留白：圆柱面预留观看视区，避免主要信息落在转角处